PR Strategy Report for Pitaya

In my Public Relations Research course, we chose organizations and companies in the Bloomington, IN area and analyzed the relationship between their social media performance and their business' success. My team and I worked with Pitaya, a local clothing boutique, to create social media and public relations strategies to help them connect with their target customers and compete with the rest of the Bloomington apparel market. Content by team and I, images and Pitaya logo from Pitaya, design by me. Full package can be viewed here.